In life, relationships are everything. Friendships, partnerships. After all, no woman is an island, and Semi/Romantic is no different. Semi/Romantic was born of a friendship formed more than 10 years ago, bonded over a love of beautiful things. It was the early aughts in Milan, and Donna and Alexa clicked immediately. Both were studying fashion, and both of them felt they could create something together. And that decade-long conversation finally blossomed into something concrete.

A brand that fulfills a real need for women, a brand that’s not just another label, a brand that can make an impact. And now, we want you to be part of the conversation too. After all, you are the best ambassadors we could dream of. We believe in what we do here at Semi/Romantic, and we stand behind our lingerie. It may have taken some time to perfect it, but we think it was worth the wait. We’re not worried about trends or hype because we’re in this for the long run.

— Donna & Alexa | founders Semi/Romantic